Jim Marsden


Why PLA?
I love being a part of the Physicians Leadership Academy because of the people I meet, and their drive and curiosity to learn, grow and bring forth that which is learned in service to others.

Jim supports people and organizations through transformative shifts. Throughout this process, he guides people through experiential learning that shifts perspective, deepens the understanding of one’s individual and collective humanity and our relationships; and then, from these new vantage points, fosters individual and social innovation with authentic expression. Those who experience these shifts, or journeys, often express a sense of new vitality and possibility, grounded in the realities of one’s current situation. The “data” may not have changed, but the stance from which we see and engage the world has. This shift in vantage point often fuels innovation, design breakthroughs, and personal and collective growth.

He leads projects, experiential workshops, and training focused on leadership development, customer-centered innovation, cultural and personal transformation, and the human experience of transitions. He works with high-tech corporations, education systems, health care, government agencies, start-up organizations, and multi-sector efforts. Jim is invited to speak on topics of innovation, design thinking, and transformative change and has presented at many gatherings and venues including Yale University, Michigan State University, Berkeley’s Haas School of Business.

Jim is currently an executive coach and organizational specialist largely focused on leadership within startups. Jim began his career at Hewlett-Packard and during his 20 years there, he helped HP to create customer-centered breakthroughs in innovation and led efforts supporting organizational and cultural shifts linked to business goals. Jim has been a core faculty member of the Presencing Institute and leads training and assistance in the application of Theory U, a framework for innovation. His academic credentials include an MA in Organizational Management, a BS in Mechanical Engineering, a BA in Physics, and advanced certification in business management from the London Business School. He has also completed extensive coursework and training in dialogue, design, and innovation.

Jim is also a wilderness guide and leads nature-based programs that support personal growth and bringing one’s unique gifts and voice to life. He is married, the very proud father of two daughters, and lives in Colorado.